1. You’ve worked in international sales and marketing for quite some time. What first attracted you to the HVAC industry — and what keeps it interesting for you today?
I can’t say I was really attracted to the HVAC industry in the first place, it’s not something people usually think or even know about. And that’s where the beauty of it revealed itself to me: something with such a huge impact on people’s quality of life remains almost invisible and unnoticed in everyday life.
2. How did your journey with Blauberg begin, and what makes working with the North American market particularly exciting or challenging for you?
My journey started pretty standard, I was looking to switch from my routine job as a data analyst. What made it exciting was that I didn’t know I’d be assigned to the North American market right away. And as someone who grew up watching too many American movies, it felt like a shortcut to finally see what the “American way of living” really looks like.
3. In your view, what distinguishes the Blauberg brand in the eyes of distributors and partners across North America?
I’d say flexibility and persistence. Even though these two might sound contradictory when used together, that’s exactly what it takes. First, you adapt to fit. Then, since the market is very mature and not eager to change, when you bring a new brand with new technologies, you must invest a lot of time and effort persuading people to embrace that change – and that’s where persistence comes in.
4. What trends or shifts in customer behavior do you currently see in the North American ventilation market?
Going back to what I mentioned earlier, the market is old and doesn’t like change. However, no matter how much you want things to stay the same, they eventually evolve. That’s what’s happening in the American market right now: the focus is shifting from price-driven decisions, choosing the lowest-cost ventilation without caring about effectiveness, to efficiency-driven decisions, where people prioritize achieving maximum possible performance.
5. Which Blauberg products or technologies, in your opinion, best reflect what the market needs right now — and why?
The market calls for efficiency, and efficiency means Energy Recovery Ventilation. Both residential and commercial customers are demanding the most efficient ERV units because they understand the benefits. The more effective the unit, the lower your monthly heating and cooling bills. So, by spending a bit more upfront when buying an ERV, you not only improve your air, and therefore your quality of life, but also reduce your ongoing energy costs for years to come. I call that a great investment.
6. Collaboration is key in international business. How do you and your team coordinate between European production and the needs of local partners in Canada and the U.S.?
Globalization is here, everything in the modern world is so deeply integrated that you barely feel the distance between continents. Modern communication and travel tools shrink that gap so much that it hardly feels like a complication. So how do we coordinate? The same way we would if we were in the same country.
7. On a more personal note — when you’re not talking ventilation and marketing, what helps you recharge and stay inspired?
Everyone needs a side activity they truly love. For me, it’s cars and everything related to them. I love working on my car myself, replacing old parts with new shiny ones, and of course, installing a tuned parts to make it even faster!
/ News / General news / Our next Meet the Experts interview features Victor Moshkin, Export Sales & Marketing Manager for North America at Blauberg Group
